Identity Development

Led the redefinition of Jade Optical’s overall identity—refining tone, storytelling, and positioning to express sophistication, trust, and modern luxury while remaining approachable. We crafted the visual and emotional framework that now guides the brand across all platforms.

Logo & Media Development Direction

Provided creative direction and strategic input in the logo refinement and media asset development, ensuring alignment with the new brand identity and the elevated tone of the overall rebrand.

Content Production & Campaign Creative

Produced media and campaign visuals that communicated Jade Optical’s dual focus on style and medical expertise, enhancing customer engagement and consistency across digital and in-store touchpoints.

Experiential Marketing

Designed and executed a series of high-end trunk show activations featuring luxury brands including Gucci, Cartier, and Dior. These events reintroduced Jade Optical as a social and lifestyle hub where clients experienced premium eyewear through immersive, hospitality-driven marketing experiences.

Digital Marketing & SEO Management

Managed Jade Optical’s ongoing SEO, SEM, and digital strategy, optimizing online visibility, appointment conversions, and ad performance while maintaining brand cohesion across platforms.